Nelsons
Transforming the Digital Experience
Nelsons are a leading manufacturer of natural healthcare products, with the world-famous RESCUE Remedy in its portfolio.
The brief
7DOTS began working with Nelsons in 2019 to design and implement a technology stack that improved the efficiency and effectiveness of their marketing efforts across individual brand sites (launching 5 websites on 10 domains across 29 regions). Most recently 7DOTS supported Nelsons through their business pivot to consolidate all their brands under a single domain, supporting their mission to transform Nelsons into a consumer-facing brand, with a single-customer view. The aim, to be a more customer-needs driven business, using direct-to-consumer sales to engage with their end customers and enable x-sell across the portfolio.
The outcome
We designed and implemented a new technology solution to allow this single-customer view. This involved a centralised technical architecture and dataset for organisational and marketing activity, combined with a CRM overhaul to facilitate cross-selling of products from different sub-brands to all customers based on needs.
The deployment and migration of Nelson's previous environments, successfully retaining the ranking equity of individual brands.
44m
Impressions (+407% YOY)
202k
Clicks to retailer (+113% YOY)
82k
Sessions (+94% YOY)
